On December 28th, the marketing conference of Huali Real Estate Group on "Respecting the Market, Forge Ahead, Testing Organizations, and Breaking through Structures" was held in the conference room on the 10th floor of Huali Building. The meeting was chaired by Ji Yong, Director of the Marketing Center. Lv Tao, HR and Administration Director of Huali Holdings, and Li Xiaofei, Finance Manager, were invited to attend the meeting. More than 40 people attended the meeting, including Mei Shengtao, Chairman of the Real Estate Group, Zhou Feng, Vice Chairman, Nie Feilun, General Manager, Ruan Yufa, Deputy General Managers, Wu Guan, as well as project general managers, deputy general managers, and marketing line managers.

At the meeting, the sales managers of each project company conducted an in-depth summary of the marketing work in 2019 and made a detailed layout of the marketing work in 2020. Marketing Director Ji Yong reported on the 2019 summary and 2020 work plan of the Marketing Center, and proposed marketing standard actions and milestone plans for everyone's reference and discussion. At the same time, he commented on the marketing work of each project and put forward prospects and requirements.

Regarding the direction of marketing management work in 2020, participants focused on the conference theme of "forging ahead, respecting the market, testing the organization, and breaking through the structure". They fully discussed and analyzed the problems and deficiencies in the group's marketing management work, in order to clarify the marketing management ideas, determine the direction of marketing work, and strive for the 2020 task indicators.

In his concluding speech, Chairman Mei Shengtao affirmed the achievements of the real estate group in 2019 and pointed out that 2019 was an important year for the group's transformation, upgrading, and innovative development. The annual sales contract amount and payment amount reached new highs, opening a powerful opening for the development of the real estate business. How can real estate groups further strengthen their marketing management foundation, face market cycles, seize market opportunities, strive for 2020, accelerate the pursuit of higher and farther goals, with marketing being the top priority. At present, the real estate group is in a critical period of transformation and upgrading. The group's marketing center and various project sales departments need to conduct in-depth research and analysis, optimize various management work of real estate development and sales in combination with the relevant requirements of the group's transformation and development, and further improve the level of business management.